Background
In the quest for
achieving world class supplier status of tin mill products,
becoming cost effective packaging solution provider and
also for improving the processing efficiency, productivity,
customer service, TCIL has been focusing on benchmark /
comparative data.
Defining
Benchmarking
Benchmarking is a process of continuously comparing and
measuring our own performance against the business leaders
anywhere in the world to gain information which would help
the organization take action to improve its performance.
Benchmarking is an ongoing measurement and analysis process
that compares internal practices, processes or methodologies
with those of other organizations. The purpose of these
studies is to identify " Best Practices" that may be adopted
to a wide range of organizations and provide them with quantum
process improvements, which would result in increased business
process.
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Scope
Benchmarking can be implemented in manufacturing, services
or quality related processes. The ultimate aim of any organization
is to adopt Best in class technology for greater customer
satisfaction and thereby better financial result.
However, the scope
for benchmarking is not limited to above. It is much wider
in scope and also applicable in the following areas:
-
Improve Customer
Satisfaction while reducing Complaint Handling time.
-
Provide fact based
decisions – Performance Management System.
-
Achieve competitive
advantage –6Hi Mill Work Roll Thro’ put.
- Hydraulic Management System in 6 Hi Mill.
Benchmarking in TCIL
Benchmarking was
institutionalized in the year 2001 with a series of workshops
covering concepts of benchmarking, selection criteria and
systematic method of working on benchmarking projects. The
basic objective was to improve customer satisfaction, accelerate
the rate of change, identify breakthrough improvements,
provide fact based decisions and also to achieve competitive
advantage.
The concept and awareness
of benchmarking was given to the Executives, Officers and
Union Committee Members in batches from all functional areas
and has also been published in the In-house journal, Tinplate
News and Tinplate Samachar for wide awareness to the employees.
The benchmarking projects were identified on key business
processes and strategic challenges of the organization.
Benchmarks / competitive comparisons used, are for prime
yield, process cost, interest burden, delivery compliance,
new product development etc.
The BM / Comparative data and information
is used for effectively supporting operational improvements
as also for strategic decision making and innovation.
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Process of
Benchmarking
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| Various sources of information: |
| • |
Tata Knowledge Chain ( Tata
Benchmarking Club / APQC) |
| • |
India Benchmarking Centre
(IBC) |
| • |
Centre for Monitoring Indian
Economy (CMIE) |
| • |
Boston Consultancy Group
(BCG) |
| • |
Arcelor (Now Arcelor - Mittal) |
| • |
CII Institute of Quality |
| • |
World Steel Dynamics |
| • |
CRU International Ltd. |
| • |
Overseas visits |
|
Benchmarking
its performance helps the company to:
| • |
Identify where
potential cost cutting opportunities exist, quantify
the ROI of improvement initiatives, set performance
goals, and analyze year over year performance trends.
|
| • |
Use predicative
measures to set targets and assess forecast accuracy. |
| • |
Understand
industry trends and best practices within and outside
industry. |
| • |
Evaluate the return on investment.
|
| • |
Perform competitive analysis without
the time and resources needed to conduct an internally
staffed and managed effort. |
| • |
Save time by relying on industry-standard
metrics and 5 years of external benchmarking data. |
| • |
Share results with key management
using companies' objective, online reports. |
Review of Benchmarking
Benchmarking projects are reviewed by President
/ Vice-president / GM(Operations) to further improve upon
cost, quality, customer satisfaction etc.
BM data is also revisited by them and incorporated in
Corporate and financial Balance Scorecards .
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